The Call to Create More Impact
In 2025, as I led the refresh of York and North Yorkshire’s Routemap to Carbon Negative, the drive and passion I usually had in abundance had dwindled to what I can best describe as being on “low battery mode”.
As the national politics surrounding net zero played out in local committee rooms, the niggling questions in the back of my mind grew bigger. Are we proposing the right solutions here? Am I creating the impact I want to see in the world? And perhaps the most daunting question, am I on the right path to fulfilling my true potential?
Looking back, I realised I’d drifted a long way from where I started in the circular economy. In trying to work within existing systems, the dominant focus had become adopting new technologies. Pushing to the back of my mind the deeper changes that need to happen – the shift in values, culture and how the economy works.
Whilst technology has a significant role to play in climate action, we can’t forget the uncomfortable change that also need to happen: a drastic reduction in consumerism, moving beyond GDP as our primary measure of economic success, and slowing the pace of life so we have the space to make different choices – choices that allow us to live within our planetary boundaries.
We can’t build or grow the economy out of the triple planetary crisis we now face.
As I reflected on my journey, it felt like the right time for a new chapter, to leverage what I’d learnt working in local government to create more impact. For me, Creating Impact is about returning to a wilder, more radical approach to sustainability – working collaboratively to rethink and create new systems that can catalyse the changes we need to see in the world.